Payer Marketing Strategies

3rd Annual Pharmaceutical Managed Markets and Payer Marketing Conference: Speaker Interview – Anthony Ewing/Astellas

Anthony Ewing Assistant Director, Commercial Learning and Development ASTELLAS How many years have you been in the industry? 12 years Why do you believe that the managed market is so important within the industry? Managed Markets is not only an area of...

3rd Annual Pharmaceutical Managed Markets and Payer Marketing Conference: Speaker Interview – Beverly Layton/Astellas

Beverly Layton Assistant Director, Managed Markets Training ASTELLAS How many years have you been in the industry? 28 years Why do you believe that the managed market is so important within the industry? In case you haven’t noticed…the health care landscape has...

3rd Annual Pharmaceutical Managed Markets and Payer Marketing Conference: Speaker Interview – Matt Salner/Access Health CT

Matt Salner Policy Advisor ACCESS HEALTH CT How many years have you been in the industry? I have worked for Access Health CT (the Connecticut Health Insurance Exchange) since January 2013. Prior to that, I worked on health policy in Connecticut state...

3rd Annual Pharmaceutical Managed Markets and Payer Marketing Conference: Speaker Interview – Sheila Arquette/Independent Health

Sheila Arquette Assistant Director of Pharmacy INDEPENDENT HEALTH How many years have you been in the industry? I have been a pharmacist for 25 years and employed in the managed care industry for 11 years. Why do you believe that the managed market operations...