Redefining the Pre-Launch MSL Recent changes to healthcare have dictated equal and necessary changes to the product launch process. As the healthcare industry shifts towards patient-centered care, new standards have been placed on the way pharmaceutical companies...
Tiffany Westrich-Robertson CEO IFAA Tiffany Westrich-Robertson is the CEO of IFAA, an International Foundation for Autoimmune & Autoinflammatory diseases with Arthritis as a major component, and is also a patient living with Rheumatoid Arthritis and Axial...
2nd Annual Patient Centric Clinical Research: Engagement & Innovation Conference: Speaker Interview Tiffany Westrich-Robertson CEO IFAA Tiffany Westrich-Robertson is the CEO of IFAA, an International Foundation for Autoimmune & Autoinflammatory diseases with...
Krister Cromm Head of Patient Experience FRESENIUS MEDICAL CARE Krister is a specialist in intercultural management, market research and health psychology with a focus on patient-reported outcomes of chronic patients. Over the past seven years, Krister has led...
Session Two: Pre-launch to Launch Commercial Efforts Everywhere you turn, you hear about patient centricity. Healthcare consumers now have unprecedented access to information, and they expect their perspectives to be heard, respected and acted upon. How can biopharma...
