C. Paul Liberatore
Senior Manager of Sales Enablement, US & Canada
Welch Allyn, Inc.

How many years have you been in the industry?
Instructional Design = 25 years; Medical Device = 10

Why do you believe that the Medical Device & Dx Sales Training & Development Conference is important?
There is so much relevance both in the formal sessions as well as in the informal conversations because of the commonalities between our roles and organizations.

What do you hope attendees will take away from your presentation, workshop or panel discussion?
I hope attendees will gain a new perspective that causes them to ask questions and challenge the status quo.

What inspires your passion and/or interest for sales training and/or healthcare?
I elevate what we do to sales enablement because we do so much more than simply bring new skills and information to the sales force – we are changing how decisions are made in an industry that changes lives.

C. Paul Liberatore will be one of the distinguished presenters at the 5th Annual Device and Diagnostic Sales Training and Development Conference