Dilip Phadnis
Director, Marketing Intelligence


How many years have you been in the industry?   
Thirty years.


Why do you believe that the Pharmaceutical Multi-Channel Marketing Conference is important?
It will bring the audience up-to-date regarding the important new developments in this eco-system


What do you hope attendees will take away from your presentation, workshop or panel discussion?
Insights for evaluating the strategies for using the HER/ ERx platform in the promotion of their brands.


What inspires your passion and/or interest for Multi-Channel Marketing and/or healthcare?
It is going to be the environment of the future – further it improves investment on promotional spend .


What do you believe is the best part about Multi-Channel Marketing and the direction the Pharmaceutical Industry is heading with Marketing?
Many of the initiatives  will ultimately lead to better patient care.


What is your favorite “channel” when it comes to marketing and why? (more traditional print, iPhone apps, Facebook pages, banner ads, television etc)
Most channels have their own suitability for achieving various promotional objectives. My favorite is TV for its reach.



Dilip will be one of the distinguished presenters at the Pharmaceutical Multi-Channel Marketing Strategy Conference.