Brian Peters
Brian Peters
Senior Director, Marketing
Medac Pharma


How many years have you been in the industry?
25 years


Why do you believe that the Pharmaceutical Multi-Channel Marketing Conference is important?
It’s an opportunity for all of us, presenters and participants alike, to share ideas in an interactive forum that, hopefully, will provide new insights for our marketing challenges.


What do you hope attendees will take away from your presentation, workshop or panel discussion?
That you don’t have to have unlimited resources to be effective.


What inspires your passion and/or interest for Multi-Channel Marketing and/or healthcare?
I’ve seen the evolution over the last 25 years and it never gets boring. There’s always something new to learn.


What do you believe is the best part about Multi-Channel Marketing and the direction the Pharmaceutical Industry is heading with Marketing?
The days of simply calling on physicians are over. We all, as marketers, need to embrace the various channels we have at our disposal.


What is your favorite “channel” when it comes to marketing and why? (more traditional print, iPhone apps, Facebook pages, banner ads, television etc)
The ones that work!


Brian will be one of the distinguished presenters at the Pharmaceutical Multi-Channel Marketing Strategy Conference.