Barbara Trautlein, PhD


Regarding the upcoming Automotive Manufacturing Supplier Quality Assurance Conference, Dr. Trautlein offers the following recommendation:

“The world of automotive supplier quality is a constantly shifting landscape, from globalization to heightened standards to new technologies. The pace of change is increasing in scope, pace, and complexity. According to research, as many as 70% of attempts to change organizations and “ways of working” fail, or at least fall short of expectations. To compete and thrive in the current economy, ASQ professionals need to understand the changes impacting their industry – and also to build their personal capacity to not only cope with but to powerfully lead successful and sustainable change. The ASQ Conference is the perfect place to do just that. I’m especially excited about Mike Down’s presentation on Communication Strategies to Secure Internal Support of Supplier Quality Assurance Goals and Dave Benedict’s on Maintaining Quality with Globalized Suppliesr and Automotice Manufacturing Teams – building internal, external, cross-functional, and cross-level partnerships are vital for the success of any change effort. And of course I’m looking forward to sharing relevant, real-world insights on leveraging Change Intelligence to achieve mission-critical objectives with conference attendees in my presentation as well!”

Barbara is author of the best-selling book Change Intelligence:  Use the Power of CQ to Lead Change that Sticks, principal and founder of Change Catalysts, and originator of the CQ System for Developing Change Intelligent Individuals and Organizations. For over 25 years, Barbara has conducted workshops for thousands of participants, coached many dozens of people from CEOs to union workers, and facilitated over a dozen mission-critical multi-year change management initiatives – achieving bottom-line business and powerful leadership results for clients.  SClients served include Cisco, Ford Motor Company, GM, Motorola, Steel Dynamics, and ThyssenKrupp.