recently released a post on gaining a competitive advantage when selling medical devices.  “Medical devices require a strategic selling process as the industry faces a set of unique elements and challenges. Sales reps within the medical device industry must present a variety of complex products that are continuously affected by changes in medical regulations. In addition to concisely mastering the art of a complex presentation, sales reps must simultaneously prove their product’s value and explain functionality within their brief meeting time with physicians and lab technicians.”