PhRMA introduced its latest drug-cost campaign, “Let’s Talk About Cost,” this week. The campaign will serve as a digital, print, and social effort to discuss the rising costs of care, and how to combat them. PhRMA members met with President Trump earlier this year to discuss drug prices and industry practices to lower the cost of vital medicines. The slogan and campaign will serve to educate consumers about care prices, insurance coverage, and care access. Read the full press release here.