Have You Secured Coverage in 2018?How PBMs Hold the Key to Pharmaceutical Success
State of the Industry
In recent years, the insurance industry has stopped recognizing PBMs as the “middle-men” of prescriptions and started initiating positive relationships, sometimes even bringing these industries under the same roof. This relationship means that PBMs, pharmacies, and payors are able to collaborate on coverage and access easier than before. It also means that developing positive payor relationships could pay off with a positive PBM relationship in the long-run.
Navigating these relationships requires market managers to gain a comprehensive understanding of how PBMs have impacted the pharmaceutical industry, and how PBM trends could impact the industry moving forward. In a time of uncertain healthcare, securing PBM access can mean the success of a therapy.
PBM & Insurance: What’s Different?
The pharmaceutical industry operates mostly with payors. Investing in these relationships to create positive atmospheres has helped many companies produce and launch groundbreaking medications. The relationship between insurance and PBMs, however, is what secures access and coverage. So how can companies tailor their interactions to build relationships both with payors and PBMs? And why should they?
Under the scrutiny of high drug prices, many PBMs have offered more insight to their processes, namely those involved with negotiations between the pharmaceutical companies and pharmacy networks. Some of these insights point to greater savings for patients, including rebate programs which retroactively save patients on their prescriptions. Negotiating these rebates to lower costs both for the pharmaceutical industry and the patient could encourage a PBM to favor your medical products.
Building relationships with PBMs means building positive ROI for prescriptions, which could factor heavily in drug coverage and wider access while also increasing profits. This is especially significant to in-house PBMs working directly with or under a payor. Early negotiations can help pharmaceutical companies further enable ROI while maintaining coverage and gain a foothold in many pharmacy networks.
The PBM Outcome
Working with PBMs and insurance as a united front to healthcare may seem like a diverted path to the pharmaceutical industry, which has recently increased patient focus and inclusion. Most important to recognize, PBMs share the same goals with insurance providers or the pharmaceutical industry as a whole.
Account management relies on continual coverage and access. PBMs play a vital part in ensuring this for the pharmaceutical industry. To learn more about the role of PBMs, insurance providers, and the pharmaceutical industry, register for the 9th Annual Managed Markets and Account Management Strategies Conference, September 14-15 in Chicago, IL.