QURE Healthcare uses Clinical Performance and Value (CPV®) vignettes to efficiently and effectively evaluate real-world clinical practice and measure the clinical utility of a product to obtain coverage and reimbursement from Medicare and private payers. QURE’s case-mix adjusted CPV® vignettes are a validated, reliable measure of clinician behavior that eliminates traditional study barriers around sample size, reporting bias, and patient and site variation.
QURE’s studies are divided into two phases. Phase 1 captures clinicians’ care and treatment recommendations to identify unmet needs and affirm the care pathway. Phase 2 then links clinician practice change to patient-level outcomes data.