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Adi Renbaum, President of ANR Consulting, is a seasoned and trusted business advisor to executives of advanced medical technology companies, specializing in health policy, medical economics, and reimbursement strategies. For more than 22 years, Ms. Renbaum has designed and implemented market access strategies for advanced medical therapeutics and diagnostics using a consultative problem-solving approach. Applying her keen understanding of healthcare financing dynamics, she leverages and influences health policies to create access to novel technologies in existing treatment pathways. She helps her clients highlight their technologies’ clinical merits and impact on patients’ functional improvements, and the economic benefits that follow integrating a new technology into the treatment pathway – keys to products’ value propositions for stakeholder adoption, diffusion and payment.