March Madness: Who’s Winning in Fan Engagement?

With a sports event as popular as March Madness, it’s inevitable that social media becomes one of the main channels for fan interaction among teams.  Data monitoring company PostPogo has collected social media numbers from this weekend’s Final Four games...

The Impact of “Extras” and the Fan Experience

When it comes to sports, fan loyalty comes in different shapes and sizes. Despite the differences in fandom, it is incredibly important for teams in all leagues to engage their fans with both digital and in-stadium channels. For more information on innovative...