Patient advocacy plays a critical role within the pharmaceutical industry as it pertains to educating and supporting patients towards vital and life-saving treatments options. Advocacy is a complex and dynamic role responsible for essential functions within a company, which, at times, are not clearly defined within the organization. In order to retain and hire top talent, executives must first identify the exceptional character and competencies needed to excel in the advocacy position. A thorough and strategic plan for profiling, hiring and advancing advocacy professionals is fundamental to the success of any advocacy program.
- Strategies used in recruitment of advocacy personnel
- Corporate culture considerations when hiring advocacy professionals
- Assess personality traits and skills in successful representatives
- Defining development paths for patient advocacy
Director, Advocacy & Professional Relations