Exploring the Evolution of the Product Manager Role Brought about by the Increase of Global Regulatory Expectations, Strategic Need for Comprehensive Road Mapping Tools and Heightened Importance of Product Launch Initiatives
With a changing landscape throughout the medical device industry, product managers are facing new challenges with HCP’s and device competitors. Tasked with keeping launch deadlines in place and preparing a product for market, executives are looking to ensure the customer-centric mindset is incorporated throughout the device’s lifecycle. As the market continues to evolve and the number of retired legacy products increases, product managers are seeking solutions to a variety of challenges faced, and look to creative partnerships and internal collaboration to drive value within this dynamic industry.
The 7th Annual Q1 Medical Device Product Management Conference will provide executives from corporations of all sizes, an opportunity to discuss the hurdles faced by the medical device industry, and will foster discussion and debate surrounding the total product lifecycle and global issues affecting current devices. New to the 2019 program are topics on the integration of AI-based products, focusing on how the FDA will need to change the current state of device regulations when focusing on integrating devices using machine learning. In addition, a considerable focus on the role of the product manager under a global lens will push product managers to create a road map for the lifespan of products within the EU and the affects the EU MDR will have on medical device company portfolios.