Evolving Product Management Strategies throughout the Medical Device Lifecycle to Overcome Challenges in Exhibiting Product Value to Healthcare Professionals & Payers, Meet Target Forecasts, Increase Revenue and Organizational Competitiveness
Throughout the medical device industry, manufactures are facing unprecedented pressure from customers, consumers and payers, focused on reducing the overall cost of products and procedures, while at the same time heightening the value and outcomes from products. This pressure is felt throughout the organization but most acutely within the product management role, where executives play a pivotal role in ensuring product success, shepherding devices throughout the lifecycle, from inception and regulatory clearance, through product launch and into commercial success, and finally to product discontinuation. As the market continues to evolve and completion ever increases, product managers are seeking solutions to a variety of challenges faced, and look to creative partnerships driving value, as well as towards areas of growth within this dynamic industry.
The 6th Annual Q1 Medical Device Product Management Conference will provide executives from corporations of all sizes an opportunity to discuss the hurdles faced by the medical device industry, and will foster discussion and debate surrounding the total product lifecycle. New to the 2018 program are topics on the integration and monetization of technology within medical technologies, such as the use of machine learning and advanced analytics to support healthcare decision making and drive the value of products. In addition, a considerable focus on commercialization will ensure product managers have the tools and knowledge required to ensure products are not only safe and effective, securing regulatory clearance, but are also commercially viable within existing and future coding and reimbursement frameworks.
Eric Jahnke | Sr. Marketing Manager | Q1 Productions
312.955.0424 | email@example.com