DAY ONE | TUESDAY, JULY 30
8:00 REGISTRATION & WELCOME COFFEE
8:50 OPENING REMARKS
9:00 OPENING ICE BREAKER: MEDICAL INFORMATION OPERATIONS FOR EXECUTIVE LEVEL AUDIENCE
This interactive ice breaker will open the event with an opportunity for all participants to move around the conference room with the goal of meeting other delegates and engaging in swift discussions. The audience is encouraged to briefly exchange perspectives on the daily challenges of executive level audiences, discussing challenges associated with the evolution of the medical information role, evolution of standard response letters and interactive engagement best practices. Furthermore, participants in this warm-up session are also given the opportunity to directly build contacts.
9:30 COLLABORATING WITH KEY THOUGHT LEADERS TO ENHANCE MI COMMUNICATIONS
Medical information teams are a critical component in ensuring that vital product medical content is received and creates high levels of understanding regarding all implications surrounding the therapy’s use. In order to provide relevant, compliant and impactful data, medical information teams must not only work with internal thought leaders such as safety and clinical teams, but also those who are leading external HCP interactions such as MSLs and medical directors. Comprehensive strategies for collaboration across all teams allows manufacturers the opportunity to deliver the most updated data in a format that is conducive to the needs of HCPs by other internal stakeholders.
- Strategies for interaction and inclusion of product stakeholders
- Best practices in working with field medical and MSLs
- Filtering field perspectives into useable strategy
- Enhancing content based on HCP interactions
- Collaboration with safety and clinical groups to ensure timely updates
Erica Werts, Associate Director, Clinical Science, Head of Medical Information, ALIMERA SCIENCES
10:30 COFFEE AND NETWORKING BREAK
Polling Question: Does your organization currently have a dedicated medical information website?
11:00- 2:30 SRL MODULE: IMPLEMENTING STRATEGIES FOR UPDATING STANDARD RESPONSE LETTERS
11:00 PANEL DISCUSSION: NAVIGATING THE PROCESS OF MODIFYING STANDARD RESPONSES
- Optimizing the SRL to be read on multiple platforms
- Before-and-after steps in SRL overhaul
- Stakeholder buy-in on changes
- Content compliance review
- Transition timeline for changes
- Monitoring feedback of new SRLs
- Arranging information to form a useful narrative
Melanie Schaefer, GILEAD SCIENCES
John Harris, FLEXION THERAPEUTICS
11:45 EXTENDING A MEDICAL INQUIRY MANAGEMENT SYSTEM TO OPTIMIZE GLOBAL MI OPERATIONS
As the management and distribution of medical information increasingly transitions to a global approach, having a medical inquiry management system that meets these needs is essential. The benefits of globalizing MI often center on knowledge transfer: handling inquiries more efficiently, providing consistent responses to customers anywhere in the world, and capturing global data, trends and insights. However, these benefits cannot be achieved without an MI system that provides the functionality and processes required to support operations at the global, regional, and local level. This case study highlights how the partnership between a biotechnology client and the MI technology vendor facilitated this successful transition. We will review the client’s strategy to extend the MI system, the approach taken to streamline contact center processes, the challenges overcome by the vendor, and the outcomes of successfully extending the MI system to a global-support model.
Stephen Hynes, Director, Medical Information Solutions, TECHSOL CORPORATION
12:30 LUNCHEON FOR ALL SPEAKERS, SPONSORS & ATTENDEES
2:00 BUILDING A VALUE STORY: SHOWCASING MEDICAL INFORMATION TEAMS AS STRATEGIC LEADERS
As the point of contact for many HCPs and patients, MI teams have a robust amount of data regarding how end-users interact with the drug post-market and what information is most sought out. With organizations continually exploring expanding current pipelines, existing product indications or launching into new therapeutic areas, the knowledge encompassed by medical information executives is often an overlooked asset to be utilized by key internal decision makers. It is essential for medical information leaders to identify critical times in which to engage with other internal executives in order to fully establish MI teams as an essential strategic stakeholder with manufacturing organizations.
Maureen Bot, Head Medical Information, AMGEN
3:00 SMALL GROUP DISCUSSION: STRATEGIES FOR OPTIMAL ENGAGEMENT FOR MULTIPLE STAKEHOLDERS
As the era of the informed consumer continues to expand, HCPs and patients are utilizing the internet and other digital sources of information more commonly to research product information and answer questions regarding specific therapies. With many manufacturers having dedicated medical information websites and the public availability of databases for clinical trial data, end-users are conducting independent searches when in need of information; however, this offers a variety of challenges ranging from ensuring correct answers are located and the time it can take for the needed data to be found. In order to continue discussions regarding the optimization of medical information inquiry searches, attendees will have the opportunity to engage with industry colleagues facing to address specific challenges MI teams encounter in creating the optimal online inquiry resources for a variety of different product end-users.
GROUP ONE: Healthcare Professionals
Melanie Schaefer, Director, Medical Information Patient Resources and Digital Solutions, GILEAD SCIENCES
GROUP TWO: Patients & Caregivers
James Sterchele, Director – Medical Information Head – Oncology, GLAXOSMITHKLINE
3:45 COFFEE AND NETWORKING BREAK
Polling Question: In one word, describe the greatest challenge you encounter with your medical information website.
4:15 NAVIGATING MEDICAL INFORMATION TEAM’S POST APPROVAL INITIATIVES
- Updates to product response packages post approval
- Post approval cover letters
- USPI information
- AMCP dossier data
- Methods to account for increased volume of unsolicited inquiries
- Ensuring previously outlined SRLs fill the needs of call centers
Kristen Mosdell, Associate Director of Medical Information, DERMIRA
5:00 END OF DAY ONE CONFERENCE