Emerging market economies are an area of significant interest for life science manufacturers as they present a unique opportunity to fulfill unmet medical needs for patients around the world. Brazil has emerged as a global center for pharmaceutical manufacturers, with researchers expecting the market to reach a value of approximately $47.9 billion by 2020. Medical communication serves as the foundation for effectively conveying scientific information by informing and educating patients and physicians on a products safety and efficacy. Medical communication teams working in Brazil are tasked with developing policies and procedures that satisfy and align with the unique healthcare environment.
- Utilizing local insights and data to add value
- Language and translation challenges
- Compliance and regulatory considerations