Semi-Annual Medical Device Clinical Training & Education ConferenceOctober 1-2, 2020 | San Diego, CA
December 10-11, 2020 | Charlotte, NC
DAY ONE | TUESDAY, MAY 12
8:00 REGISTRATION & WELCOME COFFEE
8:50 CHAIRPERSON’S OPENING REMARKS
9:00 SPEED NETWORKING ICE-BREAKER: MEETING THE ROOM & BUILDING NEW CONNECTIONS
This opening speed networking ice breaker will launch the event with an opportunity for all participants to move around the conference room with the goal of meeting other delegates, sharing key insights regarding training strategies and advanced learning platforms, as well as other sought after takeaways. The audience is encouraged to briefly exchange perspectives on the daily challenges of executive level audiences, training modalities, budget constraints, ROI metrics, and training technology while making new connections and re-connections with participants.
9:30 TAILORING CONTENT DEVELOPMENT TO CURATE AND DELIVER EFFECTIVE MESSAGING DURING TRAINING
With the increase in highly diverse and personalized ways that learners receive training, more importance has now been placed on learning material and how customized content plays a role in training success. Through curated messaging, clinical trainers are able to provide more efficient material, using specific examples and scenarios that are applicable to the HCP’s role and needs, connecting to and applying lessons that will be useful in real industry settings. Through trainee feedback and industry collaboration, educators can prepare accurate and up-to-date examples, facts, and strong content for a training program that can be used over an extended period of time.
Rebecca Slater, Professional Education Manager, ACCLARENT, INC.
10:15 COFFEE AND NETWORKING BREAK
10:45 PANEL DISCUSSION: BENEFITS & CHALLENGES IN IMPLEMENTING SIMULATION-BASED TRAINING
Simulation training amplifies realistic scenarios that allow for both the re-qualification and mastery of procedures and skills through practice and repetition. With an increasing number of health care institutions and medical facilities turning to simulation-based training, it becomes important to distinguish the use of the technology as either a primary training tool or as a complimentary resource for education when weighing the benefits and drawbacks in the field. Panelists will provide detailed accounts for and against bringing immersive technology in for training, reasoning through budget, performance, error mitigation and other elements factored into the decision-making process.
Brit Minichiello, HOLOGIC
Ken Varner, ZIMMER BIOMET DENTAL
Cristina Baker, NEVRO CORP
11:30 CASE STUDY: APPEALING TO A GLOBAL MARKET WHILE STAYING CONSISTENT IN EDUCATIONAL MESSAGING
As companies look to expand the reach of products on a global scale, clinical trainers need to be aware of the markets in which the company is serving, and prepare training programs accordingly. By staying consistent with the delivery of core training for internal purposes and training the trainers for consistent messaging, educators can reassure C-Suite members of the focus and value of clinical training platforms. Educators can then emphasize adapting training to deliver impactful programs through the exploration of cultural nuances and potential barriers due to language differences, and craft the content to fit the unique needs of the target demographic.
- Aligning learning styles and education needs
- Delivery HCP experiences in differing markets
- Growth and development within expanding markets
Cristina Vasquez, Medical Education Manager- Latin America & Caribbean
3M HEALTH CARE, MEDICAL SOLUTIONS DIVISION
12:15 LUNCHEON FOR ALL SPEAKERS, SPONSORS & ATTENDEES
1:15 – 4:00 MULTI-PART MODULE: OPTIMIZING ENGAGEMENT OF KOLS IN PRODUCT TRAINING & CONTINUED EDUCATION
1:15 CASE STUDY 1: KOL TRAINER IDENTIFICATION AND INFLUENCE MAPPING
Key opinion leaders play a significant role in HCP engagement, assisting educators with programming by expanding upon real-world evidence and providing expertise accounts for the use of products. Although finding verified profiles to match with specific objectives is crucial, it is equally important for clinical trainers to ensure a KOL possesses the ability to not only share a reputational experience, but furthermore to share information comprehensibly, answer questions intelligently, and manage training information on-label.
Evelyn Malone-Hicks, Director of Clinical Education, APPULSE MEDICAL
2:00 CASE STUDY 2: LEVERAGING THE USE OF REAL-TIME MSLS & CLINICAL AFFAIRS TO IMPROVE HCP TRAINING ENGAGEMENT
In today’s changing landscape, MSLs & clinical educators have the unique opportunity to alter the outcome on future advances within the medical device industry, as companies enable medical science liaison’s to present scientific information in a way that provides real value for HCPs, collaborating and supporting messages as an extension of the training department. MSL’s can support the clinical training department through assistance by improving the outcomes of product practices from tailored feedback to clear instructions and one-on-one advice for better proficiency and device utilization. Through MSL & clinical affairs engagement, clinical trainers can better establish and maintain peer-to-peer relationships with leading physicians and improve the quality in which devices are used in the healthcare setting.
Rebecca Rosenberger, Senior Manager, Clinical Affairs and Education
THERMO FISHER SCIENTIFIC
2:45 COFFEE AND NETWORKING BREAK
3:15 CASE STUDY: PROVIDING SPEAKER SKILLS & CONTENT DEVELOPMENT COACHING TO FACULTY FOR IMPROVED QUALITY OF PROGRAMMING
Within the clinical education space, companies look to bring top experts from within the field to collaborate on successful device procedures, contacting top KOLs and leaders to drive comprehension behind a product. Before a speaker is able to represent a device on behalf of the company, best practice is to require the faculty to goes through a speaker training which outlines and assists with answering proper product practices, abiding by company guidelines and staying consistent in messaging and brand. Although the training assists the leaders with knowledge on the specific product, it can sometimes miss the mark with supporting faculty’s ability to marry clinical acumen, surgical skill, and dynamic speaker skills & audience engagement techniques. Through this case study, learn how to train the trainer with complementary tools that accredit the leader to build-up presentation skills and represent the company and products in an effective and engaging way.
Brit Minichiello, Director, Global Medical Affairs & Education, HOLOGIC
4:00 SMALL GROUP DISCUSSIONS: TARGETING HCP GROUPS TO TAILOR TRAINING APPROACHES
Clinical trainers can make better-informed decisions regarding the setting, timing, and appropriate learning platforms to be used for education when focusing on the HCP group’s needs, such as time out of office, modality being used, and availability on-site. Trainers will dive into best practices and define, analyze, and discuss best approaches for narrowing in on a specific profession to offer the best learning methodologies. Through small group discussions, attendees will outline strategies currently trending with specific HCP groups, share best practices and take away new ideas for enhanced learning and tailoring content within a specific health profession.
GROUP 1: Residents & Fellowships
Chad Rains, ORTHALIGN
GROUP 2: Attending Physicians & Surgeons
Cristina Baker, NEVRO CORP
GROUP 3: Nurses & Operating Room Staff
GROUP 4: General Practitioners & Primary Care
Sandra Woods, LUMENIS
4:45 CONVEYING THE VALUE OF TRAINING PROGRAMS THROUGH A STRATEGIC PLAN TO SECURE AN INCREASED BUDGET
Employing long term success within the clinical education space requires support from executive leadership, leaving clinical trainers advocating for a company to comprehend the value of training programs. Implementation of a strategic plan outlining ways to stay competitive in today’s market enhances the clinical trainer’s probability of receiving executive buy-in and meet the objectives needed to sustain the education department. A successful plan will include evaluations on the impact training has on engagement & retention, clear and easy to understand success stories, and a plan showcasing the rise in admissions of new trainees within the healthcare space, increasing the need for an operative training department for both short and long-term company growth.
- Impact of training on corporate & revenue growth
- Alignment with the company’s goals and needs
- Timely & relevant metrics to include in a strategic plan
- Expressing the value and future of education programs
Tricia Saucier, Manager Clinical Education and Training, North America
CORDIS, A CARDINAL HEALTH COMPANY
5:30 END OF DAY ONE CONFERENCE