12th Annual Medical Device Clinical Training and Education Conference

February 26-27, 2019 | Charlotte, NC

Sheraton Charlotte Hotel

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DAY TWO | WEDNESDAY, FEBRUARY 27

8:30 REGISTRATION & WELCOME COFFEE

8:55 CHAIRPERSON’S OPENING REMARKS
Jamie Long, Group Manager, Global Professional Education, EDWARDS LIFE SCIENCES

9:00 BEYOND SCARE TACTICS: GIVING AUDIENCES REASONS TO COMPLY
The medical device industry is one of the most regulated industries in the world and it is the responsibility of compliance educators to make those regulations clear to their stakeholders. Unfortunately, many people view regulations as burdensome, and compliance training is sometimes less than compelling. While scare tactics are an option, “The DOJ is going to get you!”, there may be other ways to help our audiences understand the need for and value of regulation. In this session we will explore some ways to share the “Why” of regulation in ways that resonate with our audiences.

Chad Schulenburg, Global Trainer, Ethics & Compliance, COOK MEDICAL

 

9:45 INTUITION TECH DEMO: DELIVERING A PERSONALIZED AND ENAGING LEARNING EXPERIENCE TO HCP’s
Life sciences companies, particularly medical device, benefit from offering their customers and their staff training resources. In addition to required clinical training on newly purchased equipment, medical device customers are hungry for education that enables their practices to improve patient outcomes and retain qualified staff. The continual challenge is being able to offer customer training globally in an engaging yet economical model. Hear how Intuition, working with the world’s leader in eye care developed a global platform to:

  • Deliver a personalized learning experience to engage and train HCPs in multiple languages
  • Leverage existing assets and recorded trainings on a global scale
  • Provide access 24/7 and in a growing number of languages
  • Support rapid growth in registration month over month since launch

Richard Hodgins, Chief Technology Officer, INTUITION PUBLISHING

 

10:05 COFFEE & NETWORKING BREAK

 

10:35 TIME CRUNCH CHALLENGE: INTEGRATING QUALITY TRAINING INTO HCP’S SCHEDULES
A healthcare professional’s hectic calendar can be one of the biggest obstacles that clinical education executives must overcome to deliver necessary training materials and programs regarding medical devices. When working in the healthcare environment with surgeons, physicians and nurses the typical pre-arranged training is often not a possibility given the nature of a hospital’s schedule. In order to deliver the most impactful educational programming for HCPs it is critical for trainers to determine the optimal time for the intended HCP audience along with methods to deliver educational material in that timeframe.

  • Determining best times to interact with HCPs for training
    • Clinicians
    • Surgeons
    • Physicians
    • Nurses
  • Tailoring content based on available training time
  • Ensuring full impact for non-traditional scheduled programs

Greg Prevatt, Global Director, Professional Education and Training, APOLLO ENDOSURGERY

 

11:20 ENHANCING TRAINING IMPACT THROUGH COMPREHENSIVE TRAINEE FOLLOW UP
Learning retention is the key factor by which hospitals, manufacturers and regulators determine the success of a company’s clinical education program. Product skill sets that were learned during a training can easily be forgotten typically within 3-6 months following a training program; therefore, engaging follow up techniques should be implemented by clinical trainers to ensure optimal long term retention. The utilization of techniques such as follow up online testing, dissemination of additional educational materials, through to scheduling touch base trainings can all be tactics for trainers to ensure proper training recollection.

Mona Patel, Vice President Clinical Training & Fellowship Education, BOSTON SCIENTIFIC

 

12:10 LUNCHEON FOR ALL SPEAKERS, SPONSORS, & ATTENDEES

 

1:15 EXPANDING THE REACH OF COMPREHENSIVE RESIDENCY AND FELLOWSHIP PROGRAMS
Within the medical device industry, trainers often work to develop relationships early in a HCPs career, often through residency and fellowship programs which offers manufacturers the opportunity to gain long term customers. By initiating partnerships through early stage educational programs, trainers can introduce HCPs to medical products early and provide more in-depth long term training. Clinical education programs can serve as an avenue to create a lasting relationship between the HCP and manufacturing organization.

1:15 ELEVATING ENGAGEMENT WITH KOL ASSISTANCE TO DELIVER TO AND CAPTURE A LARGER HCP AUDIENCE

  • Recognize influence of KOLs on training programs
    • Effective communication
    • Advanced perspectives
    • Enhanced credibility
  • Identify key skills and attributes in a strong KOL partner
  • Enhancing product/procedure credibility by leveraging KOL experiences

Shawn Young, Director of Sales Training and Education, ATRICURE

Daniel Hughes, Director, Physician Programs, ATRICURE

 

2:00 IMPACT OF THE MULTIGENERATIONAL WORKFORCE ON TRAINING PROGRAM CREATION
Today’s workforce spans more than five generational groups including Traditionalists, Baby Boomers, Generation Xers, Millennials, and Generations Zers all of whom embrace a variety of different approaches to work engagement. This gap in multigenerational approaches applies to the way in which trainees’ prefer to retain and receive training content. While training teams must vary content and delivery methods not only by the HCPs specific role in healthcare, trainers must also take into consideration how to create a singular training platform that is conducive to learning retention across all generations.

  • Balancing printed and online materials
  • Didactic learning vs. interactive engagement
  • Strategies for narrowing the learning gap

Marilyn Burns, Director of Clinical Affairs and Medical Education, SYMMETRY SURGICAL

 

2:45 CREATING COMPREHENSIVE CLINICAL TRAINING AND EDUCATION ON A BUDGET
Whether budgets for healthcare professional product training and education are large or small, all clinical training executives must work within finite budgets to maximize the investment in clinical training, ensuring an engaging and educational experience for each participant. Whether resources are restricted for new investment in technology or staff, innovative medical device clinical trainers are creatively utilizing every potential means of support, as well as reviewing budget-friendly applications which can enhance the level of engagement in training without requiring substantial investment. A review of recent clinical training course development conducted with restricted means will provide participants with an opportunity to view innovative solutions to overcoming budgetary restraints.

  • Tapping into existing internal resources for clinical training
    • Marketing support
    • Sales training tools
  • Review of new relevant training applications available
  • Experiences in attendee engagement & feedback
  • Managing expectations of training with budget restrictions

Jeremy Vicars, Director, Medical Education, RTI SURGICAL

 

3:30 CLOSING REMARKS & CONFERENCE CONCLUSION

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