DAY ONE | TUESDAY, MARCH 31
8:00 REGISTRATION & WELCOME COFFEE
8:50 CHAIRPERSON’S OPENING REMARKS
9:00 SPEED NETWORKING ICE-BREAKER: MEETING THE ROOM & BUILDING NEW CONNECTIONS
This opening speed networking ice breaker will launch the event with an opportunity for all participants to move around the conference room with the goal of meeting other delegates, sharing key insights regarding training strategies and advanced learning platforms, as well as other sought after takeaways. The audience is encouraged to briefly exchange perspectives on the daily challenges of executive level audiences, training modalities, budget constraints, ROI metrics, and training technology while making new connections and reconnections with participants.
9:30 TAILORING CONTENT DEVELOPMENT TO CURATE AND DELIVER EFFECTIVE MESSAGING DURING TRAINING
With the increase in highly diverse and personalized ways that learners receive training, more importance has now been placed on learning material and how customized content plays a role in training success. Through curated messaging, clinical trainers are able to provide more efficient material, using specific examples and scenarios that are applicable to the HCP’s role and needs, connecting to and applying lessons that will be useful in real industry settings. Through trainee feedback and industry collaboration, educators can prepare accurate and up-to-date examples, facts, and strong content for a training program that can be used over an extended period of time.
- High-impact customized training programs
- Internal and KOL collaboration for timely content
- Yielding meaningful results to reflect a stronger ROI
- Tailored programs to address existing industry challenges
- Higher trainee engagement and attendance
Cheri Ackert-Burr, Clinical Education Manager, MEDIVATORS
10:15 COFFEE AND NETWORKING BREAK
10:45 PANEL DISCUSSION: BENEFITS & CHALLENGES IN IMPLEMENTING SIMULATION-BASED TRAINING
Simulation training amplifies realistic scenarios that allow for both the requalification and mastery of procedures and skills through practice and repetition. With an increasing number of health care institutions and medical facilities turning to simulation-based training, it becomes important to distinguish the use of the technology as a primary training tool or a complimentary resource for education when weighing the benefits and drawbacks in the field. Panelists will provide detailed accounts for and against bringing immersive technology in for training, reasoning through budget, performance, error mitigation and other elements factored into the decision-making process.
- Additive benefits to the traditional didactic instruction
- Budgetary objections & a look at long term integration
- Real-world application in a fully interactive approach
- Embracing remote training for health care professionals
PANELISTS: Viktorija Telbis, BOSTON SCIENTIFIC
Rose Howard, EDWARDS LIFESCIENCES
Lauren Milinazzo, STRYKER
11:30 CASE STUDY: APPEALING TO A GLOBAL MARKET WHILE STAYING CONSISTENT IN EDUCATIONAL MESSAGING
As companies look to expand the reach of products on a global scale, clinical trainers need to be aware of the markets in which the company is serving, and prepare training programs accordingly. By staying consistent with the delivery of core training for internal purposes and training the trainers for consistent messaging, educators can reassure C-Suite members of the focus and value of clinical training platforms. Educators can then emphasize adapting training to deliver impactful programs through the exploration of cultural nuances and potential barriers due to language differences, and craft the content to fit the unique needs of the target demographic.
- Aligning learning styles and education needs
- Delivery HCP experiences in differing markets
- Growth and development within expanding markets
12:15 LUNCHEON FOR ALL PARTICIPANTS
1:30 CASE STUDY 1: KOL TRAINER IDENTIFICATION AND INFLUENCE MAPPING
Key opinion leaders play a significant role in HCP engagement, assisting educators with programming by expanding upon real-world evidence and providing expertise accounts for the use of products. Although finding verified profiles to match with specific objectives is crucial, it is equally important for clinical trainers to ensure a KOL possesses the ability to not only share a reputational experience, but furthermore to share information comprehensibly, answer questions intelligently, and manage training information on-label.
- Profiling the KOL including level & volume of influence
- Identifying the right KOLs for influencing the product
- Defining a key opinion leader versus an influencer
Brianne Cichoski, Manager of Clinical Education, COVIDIEN
2:15 CAE HEALTHCARE TECH DEMO
2:45 COFFEE AND NETWORKING BREAK
3:15 ELIMINATING OFF-LABEL DIGRESSION IN HCP LED CLINICAL TRAINING
The medical device industry is one of the most regulated in the world, and it is the responsibility of clinical educators to provide the needed information for the appropriate usage of products’ to ensure patient safety. The currently controversial topic of the reuse of devices labeled single use only, has clinical trainers more vigilant than ever in reiterating the importance of using a device for the approved and intended use only. Keeping the content on message and instructing device educators on off-label cues, will aid trainers in effectively shutting down off-label discussions while supporting the health care professionals’ use of product’s on patients in a safe environment.
- Staying on message throughout the course & in follow-up’s
- No indications of off-label topics in hand-out’s & worksheets
- Documenting education is only done by certified trainers
Salvatore Monopoli, Senior Manager, Clinical Training, BAXTER
4:00 SMALL GROUP DISCUSSIONS: TARGETING HCP GROUPS TO TAILOR TRAINING APPROACHES
Clinical trainers can make better-informed decisions regarding the setting, timing, and appropriate learning platforms to be used for education when focusing on the HCP group’s needs, such as time out of office, modality being used, and availability on-site. Trainers will dive into best practices and define, analyze, and discuss best approaches for narrowing in on a specific profession to offer the best learning methodologies. Through small group discussions, attendees will outline strategies currently trending with specific HCP groups, share best practices and take away new ideas for enhanced learning and tailoring content within a specific health profession.
1: Residents & Fellowships – Liz Karen, EDWARDS LIFESCIENCES
2: Attending Physicians & Surgeons – Emilie Labud, ZIMMER BIOMET
3: Nurses & Operating Rooms – Laura Spalla, J&J
4: General Practitioners / Primary Care – Sandra Woods, LUMENIS
4:45 CONVEYING THE VALUE OF TRAINING PROGRAMS THROUGH A STRATEGIC PLAN TO SECURE AN INCREASED BUDGET
Employing long term success within the clinical education space requires support from executive leadership, leaving clinical trainers advocating for a company to comprehend the value of training programs. Implementation of a strategic plan outlining ways to stay competitive in today’s market enhances the clinical trainer’s probability of receiving executive buy-in and meet the objectives needed to sustain the education department. A successful plan will include evaluations on the impact training has on engagement & retention, clear and easy to understand success stories, and a plan showcasing the rise in admissions of new trainees within the healthcare space, increasing the need for an operative training department for both short and long-term company growth.
- Impact of training on corporate & revenue growth
- Alignment with the company’s goals and needs
- Timely & relevant metrics to include in a strategic plan
- Expressing the value and future of education programs
Phillip Modesti, Senior Director, Medical Education, HOLOGIC
5:30-5:40 WELCOME ADDRESS FOR HAPPY HOUR BY PACIFIC AMERICAN LIFE SCIENCES LEARNING CENTER