11TH ANNUAL MEDICAL DEVICE CLINICAL TRAINING AND EDUCATION CONFERENCE

FEBRUARY 22-23, 2018 | PHOENIX, AZ

POINTE HILTON TAPATIO CLIFFS RESORT

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DAY ONE | THURSDAY, FEBRUARY 22

8:00 REGISTRATION & WELCOME COFFEE

8:50 CHAIRPERSONS OPENING REMARKS

9:00 LEADING THE CLINICAL EDUCATION VALUE PROPOSITION INTERNALLY

  • Creating a meaningful clinical education strategy
  • Review of various business plans and multi- year investment plans
  • Testimonies on gaining sustainable internal sponsorship and support
  • Examples of metrics to help gain support and investment

Dave Bourdeau, Senior Director, Professional Education, JANSSEN R&D. JOHNSON & JOHNSON

 

9:30 PANEL DISCUSSION: INCREASING THE VALUE OF CLINICAL EDUCATION INTERNALLY

  • Clinical education’s structure in different companies
  • Finding an internal executive champion to promote the team
  • Increasing the department’s visibility through effective marketing

MODERATOR:
Dave Bourdeau, JANSSEN R&D LLC. JOHNSON & JOHNSON

PANELISTS:
Marilyn M Burns, RN, BS, CNOR, SYMMETRY SURGICAL

Marcia Bauman, RN, MSN, MBA, SAGE PRODUCTS, LLC

Jennie Vanderpool MSN, RN, MIDMARK CORPORATION

Traci Feltman Mayo RN, BSN, HOLOGIC

 

10:30 COFFEE & NETWORKING BREAK

 

11:00 ELEVATING ADULT LEARNING ENGAGEMENT & RETENTION THROUGH ELEARNING PLATFORMS

  • Increasing engagement through e-learning platforms
  • Tools available to streamline training effectiveness
  • Strategic methods to aid e-learning end user retention

Laura Mitre, Content Manager, E-Learning Education Specialist, MEDTRONIC

 

11:45 CASE STUDY: ALIGNING CLINICAL EDUCATION ACTIVITIES WITH CORPORATE & FEDERAL COMPLIANCE
For clinical trainers and medical education professionals, engaging with healthcare providers (HCP) as contractors requires a level of alignment with both corporate compliance activities as well as federal compliance with the Physician Payments Sunshine Act and all regulatory bodies within the medical device and pharmaceutical space. At a minimum, clinical educators must ensure detailed and accurate record keeping related to any payments or transfers of value provided to healthcare professionals. As each corporation will have a unique level of risk tolerance related to reporting and payment activities, clinical education staff must interpret and apply risk mitigation strategies to ensure compliance and reduce exposure to non-compliance activities. Given the impact that the enhanced regulatory guidance has on clinical education courses and funding of continued education, diving into how one corporation has established a risk mitigated compliance structure for clinical education will provide insights and best practices for compliance.

  • Risk based reporting and record keeping activities
  • Conveying requirements effectively organizationally and to HCP contractors
  • Establishing the appropriate interface to support safe and effective product use
  • Society partnerships, grants and CME

Karen Hust, RN, MSN, CEN, Director, Professional Development, Clinical and Medical Affairs
TELEFLEX INCORPORATED

 

12:30 LUNCHEON FOR ALL CONFERENCE GUESTS

ROI MODULE: MAKING THE MOST OF CLINICAL TRAINING METRICS
Throughout the medical device industry, clinical trainers focus on measuring the impact of educational programs as well as increasing the skills and knowledge of participants, using various tools to analyze increase in product utilization and in some cases, purchasing patterns. At the same time, executive leadership looks for hard financial analytics to support return on investment and spending, which can be difficult to correlate in a definable way. With varying approaches, participants look to gain insights from industry leaders who are able to shed light on unique approaches to gauging not only physician engagement and skill development, but also translating this data into actionable return on investment.

2:00 INDUSTRY INSIGHT PANEL DISCUSSION: STRATEGIES TO EFFECTIVELY MEASURE ROI

  • Program data collection strategies
  • Measuring data based on course objectives
  • Tools available to track and measure training
  • Utilizing analytics to determine course outcomes
  • Gaining support from executive leadership

MODERATOR
Gabriel Rivest, OSSIMTECH

PANELISTS
Shunji Brown-Woods, SMITH & NEPHEW

Mark Edwards, OTTOBOCK NORTH AMERICA

Tony Troncale, PA, MHS, MBA, K2M, INC.

 

2:45 BREAKOUT STRATEGY SESSION: DEEP DIVE ANALYSIS OF PROGRAM EFFECTIVENESS
Small group analysis of metrics and analytics used to evaluate and establish ROI

Gabriel Rivest, Director, Business Development, OSSIMTECH

Shunji Brown-Woods, Director, Professional Affairs, SMITH & NEPHEW

Mark Edwards, Director, Professional & Clinical Services, OTTOBOCK NORTH AMERICA

Tony Troncale, PA, MHS, MBA, VP, Global Medical Education, K2M, INC.

 

3:30 COFFEE & NETWORKING BREAK

 

4:00 MINI MEDX: EXPLORING NEW TECHNOLOGIES FOR CLINICAL TRAINING

SESSION FORMAT:
To provide exposure to various technologies and applications being utilized across clinical training platforms, presenters are asked to provide a brief 5-10 minute presentation highlighting the technology integrated, providing a basic background on functionalities, why it was selected and the core benefits. Following all of the brief MedX presentations, presenters will facilitate small group discussions to provide further insights into the technology used, answering questions and engaging in dialogue with industry participants.

1. GREEN LIGHT SURGERY SIMULATOR

Ronald Morton, BOSTON SCIENTIFIC

2. MOBILE TRAINING FACILITY

Greg T. Prevatt, APOLLO ENDOSURGERY

1. TRAINING VIDEO EXECUTION

Salimah Lalani, JOHNSON & JOHNSON VISION CARE

2. MOBILE VIDEO TECHNOLOGY
Melyssa Plunkett-Gomez, ALLEGO

 

5:00 CONCLUSION OF DAY ONE PRESENTATIONS

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Download the Agenda

We hope to see you at the conference!

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