Advertising and Promotional Regulatory Affairs Conference

June 2019 | Arlington, VA
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“I thought the conference was excellent!  Having a conference tailored to one discipline made each panel and contact relevant.”

Director, Compliance & Legal Affairs
Orexigen

“Great insight to hear payer perspective in contracting and account management and the changing healthcare landscape.”

Channel Liaison
Biogen

“It was definitely an excellent well-rounded opportunity to meet new people, get new ideas, and get an in-depth education on what’s to come with the FDA collaborations.”

Quality Engineer
Centurion Medical Products

“It was very well organized event and high quality, the fact to have an IVD track was also interesting. Thanks, I will recommend the Q1 event!”

Regulatory Affairs – EMEA Regional Head
BIOMERIEUX

“The organization and support staff were fantastic! I’m looking forward to next year.”

Global Business Project Lead
Genentech

About the Conference:

As pharmaceutical corporations continue to utilize multiple channels for marketing and advertising patient therapies, Regulatory Advertising and Promotion teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to discussion surrounding traditional promotional advertising channels such as print, television and radio, this unique program will delve into the fray of digital communication, social media and the increasing participation of online influencers.

Topics to Be Addressed:

  • Interpreting & Implementing new FDA Regulatory Guidance:
    • “Consistent with Label”
    • “Payer Communication”
  • Liability Risks Beyond the FDA: FTC and OIG Investigations
  • Non-Traditional Channels of Product Promotion & Advertising:
    • Influencers
    • Distributors
    • DTC Platforms
    • Trade Shows
    • Press Releases
  • Over-Use of First Amendment Rights & Freedom of Speech

Audience

75 Attendees

All attendees come directly from life science companies

Distinguished Presenters

Speaker recruitment in process

Networking

Networking time is built into the agenda to allow industry peers to connect and exchange ideas

Open Dialogue and Group Share

Each presentation is followed by 10-15 minutes of open dialogue for questions and exchange of best practices

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