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Health Care New Marketing Conference

This product was added to our catalog on Wednesday 17 June, 2009.

Item #:

Price: $195.00

Product description

Conference Overview
The Healthcare New Media Marketing Conference has been designed for healthcare professionals interested in learning the latest in New Media and web 2.0 techniques.

Over the course of this exciting two-day conference program, participants had the opportunity to learn from industry thought leaders, cutting-edge case studies, accurate methods for measuring results and a high-level of real-time information related to new media opportunities in healthcare systems.
Presentations on the Flash Drive Include

Keynote Presentation: Integrating Traditional and New Media Marketing Strategies into the Healthcare Setting
Shahid N. Shah, CEO, HITSphere.com

Leading Your Healthcare System into the Video Age
Michael Gowan, Web Content Strategist

Bart Hubbard, Associate Director of Web Production
Duke University Health System

Utilizing Social and New Media in Brand Management
Elizabeth Schnell, Director of Brand Management Pam Landis, Director, Web Services
Henry Ford Health System

Recognizing the Need for New Media in Connecting with Consumers
Andrew Schorr, Founder & Host
Patient Power, LLC

Overcoming the Legal Risks of New Media and Electronic Communication
Jeffery P. Drummond, Partner, Jackson Walker LLP

Utilization of Consumer Research to Develop New Media
Sandra Mackey, Executive Director of Marketing Emory Healthcare

Making the Most of your Website through Content Management System
Michael Mainiero, Director of Web Services New York University Medical Center

Panel Discussion: Utilizing Web Content Management to Optimize Design and Delivery
Richard Brown, Healthcare Solutions Consultant ektron, inc.

Bart Hubbard, Associate Director of Web Production Duke University Health System

Michael Mainiero, Director of Web Services New York University Medical Center

Integrating Social Media and Mass Media to Maximize PR and Marketing Results
Lee Aase, Manager, Syndication & Social Media Mayo Clinic

Using New Media to Bridge the Generation Gap
Elizabeth L. Scott, Principal Consultant Raven New Media Former Associate Vice President of Marketing and eBusiness Norton Healthcare

Utilizing Google and Custom Search Tools for Better Healthcare Information
John Sharp, Manager, Clinical Research Informatics, Quantitative Health Sciences Cleveland Clinic

Transmitting your Brand Message via Viral Marketing
Terri McNorton, Vice President, Marketing & Communications Baton Rouge General Medical Center

Connecting to Patients through a Healthcare Blog
Jamie Lyons, Senior Interactive Producer Beth Israel Deaconess Medical Center

Second Life: The Key to Futuristic Communication and Patient Care Patricia F. Anderson, Emerging Technologies Librarian for Health Sciences University Of Michigan Health System

Advancing Communication and Satisfaction through iTV
Rebecca Steurer, Content Manager, Internet Strategy Northwestern Memorial Hospital

Cost

The cost to the purchase the conference documentation is $195.

This includes all course presentations and sponsor materials. Once your order is processed you will shipped a copy of the conference materials on flash drive.