February 10, 2009

90 Minute Audio Conference

2PM Eastern Standard Time

Opportunities in Direct to Patient Marketing for Medical Devices
For many medical device corporations, there is significant opportunity available in the area of direct-to-patient marketing, where medical device companies can connect directly with patients who will in turn speak to their physicians and surgeons regarding specific products. While this type of marketing can often result in higher yielding sales campaigns, there are also a variety of challenges every medical device company must overcome. They key to a successful direct to patient marketing campaign is to design a strategy that will reach the targeted audience, while maintaining regulatory compliance and getting the return of investment that companies are looking for. This presentation will address a variety of issues, including:

• Recognizing the risks associated with DTP marketing
• The main challenges medical device companies face when doing DTP marketing
  • finding the potential audience
  • using DTP marketing as opposed to DTC marketing
  • ensuring FDA/FTC compliance
  • ensure return on investment and how to measure
  • creating a campaign with minimal barriers
• Utilization of new media partners to reach your target audience
  

  About the Speaker

  Since August of 2001, Paul LaPine, Vice President of Marketing is responsible for Endocare’s worldwide marketing functions including, product management, market research, clinical studies and publications, communications, sales support and training.

  Between 1995 and 2001, Paul severed as the Senior Vice President of Marketing and President of the Group Health Division for Paradigm Health Corporation, in Concord CA, a specialty medical management company focused on complex medical conditions including high-risk maternity, complex neonates, acquired brain injury, spinal cord injury, multiple trauma and severe burns.

  From 1992 to 1995, Paul served as Vice President of Marketing at Tokos Medical Corporation, a national specialized DME and home care provider for high-risk obstetric and neonatal patients.

  Prior to 1992, Paul spent 12 in healthcare insurance and managed care with two national insurance carriers, The Travelers and The Hartford.

  Mr. LaPine holds a Masters in Marketing from Rensselaer Polytechnic Institute (RPI) and a BS in degree in Marketing from the University of Connecticut (CCSU). He lives in Laguna Niguel with his wife Linda and two daughters Larissa and Katelyn.

All registrants will be emailed a powerpoint presentation to follow along with during the call. The conference call access number and password will be emailed to registrants 1 hour prior to the start of the meeting.