DAY ONE:

7:30 CONFERENCE REGISTRATION & MORNING COFFEE

8:20 CONFERENCE WELCOME & CHAIRPERSON OPENING REMARKS

8:30 FINDING THE VALUE! INCREASING SALES EFFECTIVENESS THROUGH ENGAGING THE RIGHT PEOPLE WITH THE RIGHT MESSAGE
Bob Riefstahl, Founder & Principal
2WIN!

Joseph Knight, Vice President Sales and Marketing
MAQUET SURGICAL

9:20 BD CASE STUDY: SETTING UP REPS FOR SUCCESS THROUGH INTEGRATION OF THE COMPETENCY MODEL & SALES ACADEMY
Thomas Chabra, Global Sales and Distribution Effectiveness
BD

10:10 COFFEE & NETWORKING BREAK

10:30 NOT ROI: MEASURING THE TRUE IMPACT OF SALES TRAINING BEFORE, DURING AND AFTER
Kimberly Walker, Senor Director Global Training & Development
WRIGHT MEDICAL TECHNOLOGY

11:20 LEADING WITHOUT AUTHORITY: INFLUENCING SALES REPS DURING TRAINING & DEVELOPMENT
Richard Stahr, Director, Sales Education
STRYKER ORTHOPAEDICS

12:10 LUNCHEON FOR ALL ATTENDEES, SPEAKERS & SPONSORS

1:30 CONFERENCE WORKSHOPS

WORKSHOP #1: KEY TRAINING CONSIDERATIONS: UNDERSTANDING THE LINK BETWEEN EMOTIONAL INTELLIGENCE & SALES PERFORMANCE
Sharon Yoon, Director of Education & Sales Support
TOSHIBA AMERICA MEDICAL SYSTEMS

WORKSHOP #2: DESIGN, DEVELOP AND DEPLOY A SUCCESSFUL NEW HIRE TRAINING PROGRAM THAT RETAINS REPS
Linda Otis, Training Manager
TELEFLEX MEDICAL, VASCULAR DIVISION

2:30 SPONSOR NETWORKING BREAK & LIVE DEMO PRESENTATIONS

3:30 EXPLORING SALES TRAINING POSSIBILITIES FOR THE VIRTUAL CLASSROOM
Melinda Fisher, Training Director
W.L. GORE & ASSOCIATES

4:20 IS YOUR SALES FORCE READY? THEY HAVE A NEW COMPETITOR
Todd Zaugg, CEO & Founder
MATRIX ACHIEVEMENT GROUP, LLC

Nigel Hircock, Former Sr. Director of Training & Leadership
EBD, COVIDIEN

5:10 CLOSING REMARKS AND DAY ONE CONCLUSION

5:15 OUTDOOR PATIO COCKTAIL RECEPTION