March 8-9, 2012 | Phoenix, AZ

ABOUT THE CONFERENCE

Training and educating sales reps in the medical device and diagnostic space posses a unique set of challenges and opportunities compared too many other world-wide industries. As the global economy and health policy evolves, so does the healthcare industry, sales reps and training methods. In order to accurately prepare sales reps to compete in today’s marketplace, training and development professionals must be at the forefront of industry knowledge and technology advancement. This exciting, 3rd annual conference program will provide attendees with forward-thinking ideas from leading organizations and industry experts who will share and discuss the challenges that they have faced as well as key tools and solutions used when designing and executing cutting-edge sales training and education platforms.

Overall, this two-day interactive, case study and workshop driven conference program will provide attendees with the ultimate opportunity to best understand and overcome key challenges related to the training and development of a sales force in the medical device and diagnostic industries. This meeting is an ideal networking opportunity for solution providers and attendees allowing delegates to become familiar with the latest technologies, tools and solutions available.

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TOPICS TO INCLUDE:

• Finding the Value! Increasing Sales Ability through Engaging the Right People and Delivering a Compelling Message
  
• BD Case Study: Setting Up Reps for Success through Integration of the Competency Model & Sales Academy
  
• Not ROI: Measuring the True Impact of Sales Training Before, During and After
  
• Marketing v. Sales Training: Building Good Relationships with Marketing to Enhance Sales Training Outcomes
  
• Leading without Authority: Influencing Sales Reps during Training & Development
  
• Design, Develop and Deploy a Successful New Hire Training Program That Retains Reps
  
• Understanding Healthcare Economics and the Impact on Selling Environments
  
• Annoying Pest vs. Welcomed Guest: What Surgeons Really Want From Salespeople
  
• Mobile Technologies and Sales Training: Business Tool or Toy?
  
• Exploring Sales Training Possibilities for the Virtual Classroom
  
• Panel Discussion: Strategies for Best Managing Vendor Credentialing For a Sales Force
  
• Utilization of Tools & Technology to Maximize Sales Force Clinical Training
  
• Key Training Considerations: Understanding the Link between Emotional Intelligence & Sales Performance
  
• Doing More with Less: Executing a Sales Training e-Learning Platform to Meet Any Budget

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KEY PRESENTERS TO INCLUDE:

Richard Stahr
Director, Sales Education
Stryker Orthopaedics

Kimberly Walker
Senor Director Global Training & Development
Wright Medical Technology

Denise Bradford
Online Training Specialist, Project Coordinator
DePuy Spine a Johnson & Johnson Company

Vince Papale
Former Professional Football Player
Philadelphia Eagles

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