Influencing and Connecting with Patients & Healthcare Providers through Innovative & Compliant Mobile Marketing Initiatives Driven by Responsive Design, Uniquely Targeted Mobile Applications & Relevant Content
ABOUT THE FORUM
As the number of individuals referencing health information via mobile devices has increased, life science companies have raced to meet the growing demand for content through the development of mobile applications and health information directed towards healthcare providers and patients. In doing so, companies have overcome numerous hurdles with implementation, focusing content to attract and engage patients & providers, and in many cases have created applications and portals for initiating a positive and robust dialogue. However, organizations continue to face challenges in this rapidly developing area, from unclear regulatory guidance to appropriate methods of communicating with patients and caregivers without crossing boundaries of direct health information.
Building upon the success of the 2013 Mobile Engagement of Healthcare Professionals Conference, Q1 has expanded the offering of the annual program to include dual tracks of presentations focused on communication and engagement with patients as well as with healthcare providers, to embrace the full spectrum of mobile health engagement. With a clear focus on customer-centric communication, effective delivery of information and methods for remaining on the cutting-edge of application development, this two-day program will provide an unparalleled opportunity for learning and knowledge share.