Establishing and Building Relationships with Key Customers through Increased Value Metrics and Contract Effectiveness, while Leveraging GPOs and Increasing Risk Share to Maintain an Advantage in a Highly Competitive Market
As the healthcare industry continues to embrace value-driven care models, medical device leaders managing strategic accounts are developing creative and innovative methods for conveying product value and highlighting the cost-effectiveness of products to increasingly price-sensitive clients. At the same time, consolidation in the customer base and the rising relevance of the IDN model is driving forward the level of competition that the industry faces, augmenting the difficulties in expanding the value of existing accounts as well as securing new clients. Over the better part of the past decade, Q1 Productions has supported the medical device industry through the Annual Medical Device Contracting & Strategic Accounts Conference, providing training and development for executives in a highly dynamic and evolving setting.
The 2018 program, scheduled for September 11-12 in Charlotte, North Carolina will provide an expanded platform for discussion and debate, providing executives with an opportunity to dive into risk-share agreements, price transparency concerns, and a unique opportunity to engage with customers through panel discussions featuring leading perspectives from value analysis committees, group purchasing organizations and integrated delivery networks. Through bringing customer perspectives, strategic accounts executives will have an opportunity to gain insights into the challenges faced by clients, and areas where additional value can be provided, increasing commercial opportunities. Industry-led case studies will also highlight success stories where industry teams have expanded accounts, won over highly competitive accounts and used innovative contracting to secure mutual wins for clients and manufacturers.
Eric Jahnke | Sr. Marketing Manager | Q1 Productions
312.955.0424 | firstname.lastname@example.org