Amplifying the Impact of Medical and Scientific Product Messages with Comprehensive Understanding of Scientific Platform Development Strategies, Utilization of Gap Analyses to Determine Message Prioritization and Effect of Social Media of Message Distribution
The healthcare industry, from manufacturers to MSLs and physicians are continually evolving and the complexity of medical communication operations has concurrently grown. Today, medical communication leaders are faced with the challenging hurdle tailoring product messages more specific to the needs of multiple stakeholders and cross functional teams while also ensuring thorough data quality and transparency. As the avenues utilized for message distribution and the tone of physician interaction continues to change, medical communication executives must continually ensure product messages remain impactful. Through case study presentations along with increased interactive panel discussions and small group breakouts, the program will foster a sense of collaboration and promises to be a valuable program for medical communications executives.
Continuing to build on the success of our Annual Medical Communication and Dissemination of Healthcare Information Conferences, this year’s program will highlight industry medical communication executives, legal experts and key field knowledge leaders who as presenters will share their experiences and knowledge which will be of great benefit to all attending delegates. Designed for pharmaceutical and medical device companies alike, this two-day executive level meeting will provide participants with extensive, in-depth learning and knowledge share.