May 14-15, 2012 | Chicago, IL

ABOUT THE CONFERENCE

Over the course of the past several years as the Medical Device Industry has continued to evolve, so has the role and importance of public relations and corporate communications. Various high-profile cases within the industry have required the skills of seasoned PR executives who understand how to best handle any situation and deliver important information without negatively impacting shareholder value for their company. From communicating during product crisis to furthering positive corporate reputation through initiatives aimed at higher levels of corporate social responsibility, the public relations and corporate communications executives have a wide range of ever increasing responsibilities.

Throughout the conference program, participants will have a variety of opportunities for learning and knowledge share, through case-study and workshop driven presentations, high level keynote sessions, as well as breakout and panel discussions. This program will help to better gauge current communications strategies and bring clarity to PR executives that wish to further their corporate brand through effective and appropriate communication.

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TOPICS TO INCLUDE:

• Maintaining Successful Business and Reaching Audiences Effectively in today's Global Economy
• Communicating Philanthropic Success to Reach Internal and External Stakeholders
• Developing A Crisis Communications Strategy: Crisis Planning and Spokesperson Development
• Working With Internal Legal Counsel and Regulatory Issues Coordination to Create a Compelling Message While Maintaining Compliance
• Shaping Medical Device PR and Corporate Communications Programs in Europe and Japan
• Overcoming The Pharmaceutical Industry: Developing a Broader Reach and Earning Share of Mind in today's Healthcare Industry
• Utilizing Social Media Outlets to Promote Brand Awareness
• Tackling Measurement: Corporate Communications ROI in the Medical Device Industry
• Demonstrating Successful Communications and Reputation Management
• Communicating Financial Information and Investor Relations That Resonate Well With Shareholders
• Leveraging the Media through Medical Device PR and Corporate Communications
• Relaying a Strong Sense of Responsibility to the Public: Communicating CSR Initiatives in the Medical Device Space
• Managing Internal Communications during Corporate Mergers and Acquisitions
• Change Management and Employee Sustainability within Internal Medical Device Communications
• Focusing On Transparency to the Public: Tracking and Reporting Due To Regulations Set Forth By the Sunshine Act
• What is On the Horizon? Future Considerations of Medical Device Communications

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KEY PRESENTERS TO INCLUDE:

Matt Chadderdon
Vice President Marketing Communications, Global Brand Management and Shareholder Relations
Welch Allyn

Roselle Charlier
Vice President, Communications
Siemens Healthcare

Cari Rutkoskie
Director, Communications
Stryker

Sharon S. Bournes
Director of Advertising, PR and Communications
Biomet 3i

Brian McKaig
Communications Director
GE Healthcare

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