European Device & Diagnostic Sales Training & Development Conference

Maximizing Sales Force Effectiveness in the European Device & Diagnostic Space through Optimization of Successful Training and Development Methodologies

June 7-8, 2010
Munich, Germany

About the Conference

The challenges that device and diagnostic companies face in the training and development of top sales executives in Europe is extremely unique, even within the life science industry. Sales executives must possess specific scientific and technical information that will be utilized during what is a lengthy and arduous sales process. From 20 year sales veterans to new graduates, device and diagnostic sales professional’s face a variety of unique and differing challenges often depending on their sales experience, product or industry knowledge and professional strengths and weaknesses. For large and small companies alike, sales teams are a critical component of the overall success of the organization and require specialized training and education on industry knowledge and sales methodologies. European sales professionals are regularly faced with challenges surrounding different operating environments, purchasing practices, reimbursement systems and cultural diversity. This conference program will highlight the best practices of leading organizations as they as they train, nurture and develop sales executives into the successful sales leadership within the organization.

Presenters to Include

Dr. Christian Popp

Sales Training Director, Vascular Therapies, EMEA
Covidien AG

Carlos Martínez
Director Sales Excellence Medical Devices & Diagnostics, EMEA

Johnson & Johnson

Franzie Petiote
Global Senior Sales Trainer, Global Training & Development
Qiagen

And Many More...

Topics to Include

• Improving Sales Performance and Training ROI through Coaching Strategies
  
• Increasing Sales Productivity through Implementing an In-House Sales Force Effectiveness Team
  
• Bridging the Gap: Integrating a Consistent Sales Training Strategy throughout the European Market
  
• Integrating Web 2.0 Applications into Sale Training and Development
  
• Reevaluating Training & Development Best Practices in light of Mergers & Acquisitions
  
• Customizing the Sales Strategy to Increase Physician Exposure and Accomplish Sales Goals
  
• Developing Training Practices to Meet Hospital Required Certifications
  
• Incorporating Product Pricing and Reimbursement into Sales Training
  
• Developing a Sales Training Program from the Ground-up
  
• Ensuring Sales Success and Improvement in a Price and Quality-Sensitive Market
  
• Bridging the Gap between Marketing and Sales: Incorporating a Brand Message into the Sales Strategy
  
• Mobile Learning: Taking Sales Training and Development to a Whole New Level
  
• Coaching Sales Reps to Become a Valuable Clinical Resource for Healthcare Industry
  
• Determining Training & Development ROI: Establishing the Link between Learning & Sales Performance
  
• Successfully Maximizing a Multi-Cultural Environment and Global Learning Strategy
  
• Executing Purposeful Communication to Achieve Sales Training Results
  
• Case Study: Implementing a Multi-Level Sales Continuing Education Program
  
• Applying Experiential Sales Practices to Create a Dynamic Training Strategy
  
• Best Practices in Measuring the Impact of a Sales and Marketing Message
  
• Preparing for the Future: Developing a Sales Training Program for 2012

For more information please contact:
Paul Hernandez, Marketing Manager
phernandez@Q1productions.com
312-602-9684