This event has passed. For information on the 2010 conference visit: www.q1productions.com/healthcarenewmedia

 

Sandra Mackey
Executive Director of Marketing
Emory Healthcare

 

Sandra Mackey is a seasoned marketing professional with a career in marketing and public relations that spans more than 20 years. She is the Executive Director of Marketing for Emory Healthcare in Atlanta, Georgia. In this position Ms. Mackey is responsible for product line marketing, Web site strategy and development, advertising and creative services. Ms. Mackey also serves as the marketing strategist for cardiovascular services and the world renowned Heart & Vascular Center, consistently ranked as one of the leading Centers in the nation by U.S.News & World Report.

 

 

John W. Sharp, MSSA, PMP

Manager, Clinical Research Informatics, Quantitative Health Sciences
Cleveland Clinic

 

John Sharp has been involved in healthcare information technology for more than 10 years. Currently, he is the Manager of Research Informatics in the Department of Quantitative Health Sciences at the Cleveland Clinic. Previously he was a Project Manager for Web Services at Cleveland Clinic where he managed several of the internal and external websites. For 3 years he has been a judge for the eHealth Leadership Awards for healthcare websites. He has a particular interest in Web 2.0 technologies and assisted in the development of a CEO blog, podcasting, search technologies and collaboration tools. He has also encouraged the use of physician social networking and collaboration tools.

 

He has been a blogger for 3 years at http://ehealth.johnwsharp.com. He is a active member of the Healthcare Information Management and Systems Society and the American Medical Informatics Association and is a Project Management Professional

 

 

Terri McNorton
Vice President, Marketing and Corporate Communications
Baton Rouge General Medical Center

Terri McNorton began her career in marketing and communications serving in the consumer products industry as Global Director of Communications for Tropicana Orange Juice Products. She transitioned her consumer-focused experience to the healthcare industry in 2000, joining Baton Rouge General Medical Center and General Health System as Vice President of Marketing and Corporate Communications.

 

Terri has served on a variety of state and national industry committees including serving as President of the Louisiana Society for Hospital Marketing and Public Relations. Her work has been recognized nationally and regionally by HealthLeaders Media, Healthcare Marketing Report, the Advertising Federation and the Southern Public Relations Federation.

 

Andrew Schorr

Founder & Host

Patient Power, LLC

 

Andrew Schorr, a pioneer of online patient education and a 13-year leukemia survivor, is founder of Seattle-based Patient Power, LLC.

Andrew hosts several webcasts each week featuring leading university medical center experts and inspiring patients. Live and on-demand programs are available on medical center web sites, www.patientpower.info and featured by topic on Microsoft's search engine, live.com, and the health portal, righthealth.com. Andrew previously co-founded healthtalk.com, now part of everydayhealth.com.

 

Follow Andrew on Twitter: patientpower

 

Register for Andrew's Upcoming Webinar: Click Here

 

 

Elizabeth L. Scott
CEO and Principal Consultant
Raven New Media

 

Elizabeth L. Scott is the principal consultant for Raven New Media, a company specializing in new and social media for health care organizations. Raven New Media also offers web site strategic planning and a variety of tactical services that service the specific needs of hospitals and health care systems.

 

Prior to founding Raven New Media, Ms. Scott was Associate Vice President of Marketing and eBusiness for Norton Healthcare, the largest health care system in Kentucky and rated one of the top 100 integrated health care delivery systems in the country. She created a new Internet strategy and expanded marketing services to include online films, social media, interactive online health resources and online applications for consumer and patient transactions.

 

Follow Elizabeth on Twitter: elizabethlscott

Connect to Elizabeth on LinkedIn: elizabethlscott

 

View Elizabeth's Past Webinar: Click Here

 

Lee Aase
Manager, Syndication & Social Media
Mayo Clinic

 

Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.

 

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org

 

Follow Lee on Twitter: LeeAase

 

Rebecca Steurer
Content Manager, Internet Strategies
Northwestern Memorial Hospital

Rebecca Steurer has 10 years of marketing experience for Northwestern Memorial, including health promotion, print advertisement and online content management. She began her online career in 2004 as the content editor for Northwestern Memorial Hospital’s consumer Web site, nmh.org. In this role she developed content to promote hospital services and to provide health information for consumers and patients.

 

In 2007, Rebecca became the project manager for implementing interactive televisions to Prentice Women’s Hospital. As the project manager, she collaborated with clinicians, information services and marketing to provide patient education and hospital services information for patients, including pregnancy, newborn care and cancer care.

 

Shortly after the successful implementation of the interactive televisions, she was promoted to a content management position for both the interactive televisions and nmh.org. Since then she has expanded her online content knowledge by leading the hospital’s social media committee, managing live surgical webcasts, developing hospital orientation videos and assisting with the production of television programs to promote and educate women about health through all stages of life.

 

Jeffery P. Drummond
Partner
Jackson Walker LLP

 

Jeffery P. Drummond is a partner and chair of the health law section of the Dallas office of Jackson Walker LLP. Jeff has practiced exclusively in the health law field for over 20 years, and his areas of expertise include representing hospitals and other health care providers, physicians and physician groups, research organizations, laboratories, and managed care entities in transactional and regulatory affairs. He regularly advises clients regarding compliance with health care, pharmaceutical, and tax exemption laws and regulations. Jeff is a frequent speaker on medical record privacy and security issues and HIPAA, and advises clients regarding compliance with those laws and regulations. Since 2002, he has written the original "hipaablog," an online compilation of materials related to HIPAA, medical record privacy, electronic medical records, and related matters.

 

Follow Jeff on Twitter: JeffDrummond

 

 

Shahid N. Shah
CEO

HITSphere.com
The Healthcare IT Guy blogger

Shahid N. Shah is an internationally recognized and influential healthcare IT thought leader who is known as "The Healthcare IT Guy" across the Internet. He is a consultant to various federal agenices on IT matters and winner of Federal Computer Week's coveted "Fed 100" award given to IT experts that have made a big impact in the government. Shahid has architected and built multiple clinical solutions over his almost 20 year career. He helped design and deploy the American Red Cross's electronic health record solution across thousands of sites; he's built two web-based EMRs now in use by hundreds of physicians; he's designed large groupware and collaboration sites in use by thousands; and, as an ex-CTO for a billion dollar division of CardinalHealth he helped design advanced clinical interfaces for medical devices and hospitals. Shahid also serves as a senior technology strategy advisor to NIH's SBIR/STTR program helping small businesses commercialize their healthcare applications.

 

Shahid runs three successful blogs. At http://shahid.shah.org he writes about architecture issues, at http://www.healthcareguy.com he provides valuable insights on how to apply technology in health care, at http://www.federalarchitect.com he advises senior federal technologists, and at http://www.hitsphere.com he gives a glimpse of the health-care IT blogosphere as an aggregator.

 

 

Michael Mainiero

Director of Web & Digital Media Services

NYU Langone Medical Center

 

Michael Mainiero is currently the Director of Web & Digital Media Services at NYU Langone Medical Center, overseeing the operations on hundreds of websites. http://www.med.nyu.edu

 

Mr. Mainiero began his career in the mid 90s working at UBS Warburg as a graphic designer. He then began developing successful e-commerce websites during the .com boom. In the late '90s, he developed a successful physician and patient management software for a firm in Mahhatan, New York. Mr. Mainiero's experience includes web services, systems operations, and application development across diverse industries including major academic & medical institutions such as NYU Langone Medical Center. He has been Instrumental in architecting custom solutions, developing web portals, orchestrating marketing campaigns, and building high-performance teams.

 

At NYU Langone Medical Center, Mr. Mainiero architected an enterprise content management system delivering hundreds of websites for patient care, research and education. He currently oversees a full production web shop that includes design, architecture, content, SEO, and web marketing.

 

 

Bart Hubbard

Associate Director of Web Production

Duke University Health System

 

Bart Hubbard is the associate director of Web production at the Duke University Health System department of Creative Services and Marketing Communications. Bart has a degree in computer science and a strong background in software development, with over 12 years developing for the Web. He has worked with a wide array of technologies and tools, and often acts as an in-house consultant for other departments. Bart's primary focus is currently DukeHealth.org.

 

Michael Gowan

Web Content Strategist

Duke University Health System

 

Michael is responsible for content and information architecture on several Duke Medicine Web sites, including DukeHealth.org and dukemedicine.org. He also leads many of Duke Medicine's social media efforts. Michael has more than 10 years experience writing and designing information for the Web. Prior to joining Duke University Health System in 2005, he spent three years at Blue Shield of California as its lead content producer.

 

 

Elizabeth R. Schnell

Director of Brand Management in Marketing and Public Relations

Henry Ford Health System

 

Elizabeth R. Schnell, Director of Brand Management in Marketing and Public Relations for Henry Ford Health System, has a 24-year career in health care marketing, advertising and public relations. Liz has been with Henry Ford since 1987, and was responsible for launching the comprehensive Henry Ford Medical Group branding initiative. Liz is also the executive producer of Henry Ford’s prime-access television program, Minds of Medicine. Since the show began airing in 2000, it has won 6 Emmys from the Michigan Chapter of the National Association of Television Arts and Sciences. In 2006, the Henry Ford Medical Group branding TV commercials also were awarded an Emmy.

 

A magna cum laude graduate of Wayne State University, Detroit, Michigan, Liz is a guest lecturer for the marketing communications course at the University of Michigan School of Public Health. She is a graduate of the Center for Women’s Leadership program from the Women’s Economic Club in Detroit and served as a mentor for a “little” in Big Brothers Big Sisters. Most of her energy, however, is devoted to her two children (teenagers!) and wonderful husband.

 

 

Pam Landis

Director of Web Services

Henry Ford Health System

 

Pamela Landis directs internet efforts at Henry Ford Health System, a nearly $3.7 billion a year integrated delivery network in Detroit, MI

She is responsible for overseeing the strategy and implementation of all web
efforts directed toward patients, physicians and employees, including the system’s award-winning HenryFord.com and its intranet. She directs the Henry Ford patient portal, MyHealth, where more than 235,000 patients have registered to communicate with their physicians and conduct online visits.

 

Prior to joining Henry Ford in 1996, she worked at Johns Hopkins Medical
Institutions in Baltimore, MD. Ms. Landis also has worked as a lobbyist and press secretary in Washington D.C. While in D.C., she worked on several national political campaigns and on the passage of the Family and Medical Leave Act and the Children's Television Act. She also has been a reporter in Pennyslvania.

 

Ms. Landis is a graduate of Ohio University.

 

 

Richard Brown

Healthcare Solutions Consultant

Ektron

 

Richard Brown is the Healthcare Solutions Consultant for Ektron, Inc., a software company specializing in Web site content management solutions. In his role at Ektron, Richard directs healthcare business strategy and provides leadership for healthcare product and solutions development. He also provides project consulting to clients who need assistance in creating a sustainable and viable vision, as well as offering strategic direction for creating effective solutions.

 

A 22 year healthcare veteran, Richard has been directing Web strategies for almost a decade and is a passionate advocate for informed and strategic Web development. His methods focus on crafting solutions that maintain and build brand strength as well as ensuring that strategies keep a focus on the customers they serve.

 

Richard takes a unique look into Web site strategies by viewing key processes of various industries. Using that information, he helps create well informed and productive design architectures that meet the needs of consumers and bolsters the effectiveness of companies. Richard uses retail merchandising and structural architecture metaphors as examples to communicate strategic Web paradigms that will meet these goals. His patient and persistent pursuit of effective solution design is born out of his passion to help his clients succeed.

 

Patricia Anderson
Emerging Technologies Librarian for Health Sciences

University of Michigan

 

Patricia Anderson is the Emerging Technologies Librarian for the Health Sciences at the University of Michigan, focusing on social technologies and Science 2.0. In this role she serves as the community manager for Wolverine Island, the University's home in Second Life. Ms. Anderson is also the senior author of the Medical Library Association Encyclopedic Guide to Searching and Finding Health Information on the Web, with significant expertise in systematic review methodologies.