May 14-15, 2012 | Berlin, Germany

ABOUT THE CONFERENCE

Training and educating sales reps in the European medical device and diagnostic space posses a unique set of challenges and opportunities compared too many other world-wide industries. As the global economy and health policy evolves, so does the healthcare industry, sales reps and training methods. In order to accurately prepare sales reps to compete in today's marketplace, training and development professionals must be at the forefront of industry knowledge and technology advancement. This exciting, 3rd annual conference program will provide attendees with forward-thinking ideas from leading organizations and industry experts who will share and discuss the challenges that they have faced as well as key tools and solutions used when designing and executing cutting-edge sales training and education platforms.

Overall, this two-day interactive, case study and workshop driven conference program will provide attendees with the ultimate opportunity to best understand and overcome key challenges related to the training and development of a sales force in the European medical device and diagnostic industries. This meeting is an ideal networking opportunity for solution providers and attendees allowing delegates to become familiar with the latest technologies, tools and solutions available.

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TOPICS TO INCLUDE:

• Regional Training vs. Local Training: Identifying Which Is Best For a Medtech Organization
• Retaining Reps & Ensuring Success through Developing a Proactive Sales Continuing Education Platform
• Amplifying Sales Force Effectiveness by Thoroughly Understanding and Executing Sales Strategy
• Coaching To Change Behaviors and Unlock True Sales Potential
• Making the Most of Sales Field Mentors through Encouragement of Training Practices
• Workshop: Delivering Quality Multinational Education That Reflects Diverse Sales Cultures
• On-Boarding Best Practices: Design, Develop and Deploy a Successful New Hire Training Program That Retains Reps
• Maximizing Innovative Content Delivery through Understanding the Audience
• Utilization of Tools & Technology to Maximize Sales Force Clinical Training
• Changing the Way We Sell: Utilizing Online Technologies to Measure Competencies and Design Tailored Training Strategies
• Doing More with Less: Executing a Sales Training eLearning Platform to Meet Any Budget
• Exploring Sales Training Possibilities for the Virtual Classroom
• Marketing v. Sales Training: Building Good Relationships with Marketing to Enhance Sales Training Outcomes
• Altering Sales Training to Fit the Needs of the Non-Clinical Buyer
• Not ROI: Measuring the True Impact of Sales Training Before, During and After

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KEY PRESENTERS TO INCLUDE:

Deva Rangarajan
Associate Professor of Marketing
Vlerick Leuven Gent Management School

Dr. Thorsten Luedtke
General Manager, International Business Partners
Olympus Surgical Technologies Europe

Dr. Nicholas Barton
Training & Education Manager
Medtronic Spine & Biologics

Cliff Liddle
Executive Director Sales Capabilities & Global Key Accounts
bioMerieux SA

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