ABOUT THE CONFERENCE
Corporations of all sizes and types face a considerable challenge when pricing their products and services. Price too high and you restrict the sales of the product or alienate your target audiences. Price too low and you erode the market value, restrict profitability and growth, as well as condition a group to a lower price. While pricing is difficult for many types of industries, within the Medical Device Industry, there are even more challenges in putting an appropriate price on a technology, especially due to problems caused by similar but less expensive devices, increased pressure when working with payers, as well as the overall political pressure to reduce healthcare costs. The Medical Device Strategic Pricing Conference will focus on preparing sales teams for a new healthcare environment. During the two-day program, thought leaders will share valuable insight on transitioning teams from relationship based sales to one that is more analytical, focusing on building basic skills necessary to carry out successful pricing negotiations.
HEAR WHAT YOUR PEERS SAID ABOUT THE 2013 CONFERENCE
Steve Pierson | Senior Director of Pricing | Phillips Healthcare
Marc Burton | Co-Founder & Vice President | Holden Advisors
Julie Meehan | Principal, Pricing, & Profitability Management | Deloitte
Amy Doby | Senior Director, Strategic Pricing | Wright Medical Technology