ABOUT THE CONFERENCE
As medical technology has continued to rapidly evolve in design and complexity, device and diagnostic manufacturing corporations face the challenge of obtaining coverage for innovative products as well as market access with fair pricing. With health authorities and European payer boards increasingly focusing on the scientific and economic value of medical devices and diagnostics to ensure solely the most relevant and purposeful products will be granted reimbursement, it is becoming arduous to meet all expectations and access markets with high-priced innovative technology. It is therefore critical to have a strong understanding of reimbursement and market access processes, as well as to carefully determine target market needs to develop and exhibit scientific and economic value in an impactful manner.
Unique to the 2016 conference agenda are a number of hands-on workshop formatted sessions, which will provide participants with an opportunity for practical learning, knowledge share, and engagement with presenters and fellow attendees. With topics covering all of the major challenges of reimbursement and market access executives; from clarifying new reimbursement and market access programs in various member states to optimization of operations via connecting with clinical and sales teams, this event will continue to meet the audience’s expectations. As always, the distinguished and senior-level speaker faculty will provide perspectives from health regulators to stakeholders and academia, as well as renowned peers from the industry. Finally, the audience will also be given a unique opportunity to listen to very practical real-life case studies specific to each industry, making this program the annual must-attend event for the industry.
“Excellent organization, well done”
Associate Director, Office for Market Access – NICE
“Thank you very much for a most stimulating event in Frankfurt! You really had the right speakers!”
CEO & Founder – CALCISCO
“Consistently good quality speakers & having payers at the event was excellent”
Senior Manager, Global Market Access – HOLLISTER
“Payers’ presence in the conference is a huge success, well done!”
EMEA Associate Director – JOHNSON & JOHNSON