Maintaining Comprehensive Compliance Across the Full Spectrum of Advertising & Promotional Activities, Including Social Media, Direct-To-Consumer and Health Care Professional Communication, as well as Ensuring Internal Harmony on Compliant Messaging
ABOUT THE CONFERENCE
In order to maintain a competitive advantage among an increasingly progressive and saturated marketplace, pharmaceutical and medical device companies have been given a call to action to identify original and inventive strategies to promote products to consumers, healthcare providers and payers all while remaining compliant. As a member of a highly regulated industry in which the FDA, DOJ, OIG and FTC all play a hand in monitoring the advertising and promotion of healthcare products; life science executives must remain proactive in increasing knowledge of existing as well as upcoming regulations in order to avoid warning letters which can be extremely expensive and lead to public scrutiny.
Central to this program will be a vast knowledge share including strategies to secure compliant advertising and promotion of both pharmaceutical & medical device products; specifically unique approaches in utilizing social media as an advertising medium, streamlining the approval process through interdepartmental collaboration as well as group discussions on the regulations and tools used to maximize promotional activities among varying audiences. Understanding the best practices of companies that are leading the way within advertising and promotional activities across the industry, while also examining the hurdles that must be overcome to earn and maintain regulatory compliance, will provide delegates with unmatched conference takeaways.
The Compliant Promotion of Medical Products: Going Beyond PRCs Conference has been pre-approved by the Regulatory Affairs Professionals Society (RAPS) as eligible for up to 12 credits towards a participant’s RAC recertification upon full completion.
- Content advantage – Most competing meetings cover all regulatory OR all promotional review committee topics, our event will be more inclusive
- Our event is the only pharma AND device advertising and promotion meeting of its kind
- More opportunities for intimate networking through a small, peer-to-peer environment
- All presentations will be case studies and/or interactive sessions, not sales pitches or introductory topics